Visual Circles Press
Dash off a note in style. Even in a digital world, the simple beauty of a handwritten note, when thoughtfully designed, can endure and bring joy.
In a world rapidly moving towards digital communication, the tradition of handwritten correspondence was being overlooked. I saw an opportunity to revive the art of fine stationery by blending sophistication with whimsy, creating designs that resonated with pet lovers who cherished the beauty of handwritten notes.
As a passionate collector of fine paper goods and watercolor art, I combined my love for both to create a unique stationery line. Each piece was thoughtfully crafted to celebrate the bond between pets and their owners, with elegant yet playful watercolor illustrations that gave each design personality.
Visual Circles Press introduced a new kind of stationery: luxury paper goods featuring whimsical yet refined watercolor designs inspired by contemporary pet culture.
By offering pet lovers beautifully illustrated, high-quality correspondence pieces, the brand turned simple greetings into lasting mementos.
- Successfully launched a stationery collection that resonated with pet lovers, fine paper enthusiasts, and the gift market alike.
- Developed a niche brand that celebrated artistic expression and the timeless tradition of handwritten notes.
- Secured strategic licensing agreements, ultimately leading to the successful acquisition of the company.
Stationery Images
Ruby Ink Collection
Press & Achievements
2006
National Stationery Show
New York, NY - Exhibitor
Visual Circles Press showcased its signature illustrated paper goods, connecting with leading retailers and expanding its presence in the boutique stationery market.
Pet Age Magazine Pinnacle Award: February 2006
Honored as the #1 product in the Album/Paper Goods category as determined by the highest number of reader requests.
2005
Dog Fancy Magazine: January 2005
Visual Circles Press was featured in Dog Fancy Magazine for its pet-inspired stationery, blending playful design with heartfelt sentiment for dog lovers.
2004
New York International Gift Fair
New York, NY - Exhibitor
Visual Circles Press debuted its collection at one of the industry’s premier trade shows, introducing its unique stationery and paper goods to buyers and boutiques nationwide.