From Scratch
From Scratch set a new standard for pet fashion, proving that pet owners never have to choose between quality, ethics, and great design. Our products were sustainably made, thoughtfully designed, and timeless with a twist.
In 2008, the U.S. pet industry surpassed $43 billion, with pet owners increasingly treating their pets as family members. Despite this growth, the market lacked stylish, eco-friendly options for pet apparel and accessories. A clear gap existed for products that blended sustainability, thoughtful design, and ethical production, while supporting local craftsmanship.
From Scratch™ was founded on a commitment to sustainability, local production, and purposeful design. We sourced eco-friendly fabrics to minimize environmental impact, including our Award Winning Eco-Tees collection, crafted from upcycled recycled water bottle fabric, surplus material originally produced for a Harley Davidson collection, allowing us to repurpose high quality textiles within the same U.S. factory. By partnering with skilled artisans across the United States, we preserved craftsmanship, supported local economies, and created stylish, functional products that resonated with the modern pet owner's lifestyle.
From Scratch™ became an eco-conscious pet apparel and accessories brand, offering pet owners a stylish and responsible alternative to mass market products.
- Award-Winning Innovation: Earned ‘Best New Boutique Product’ at Global Pet Expo.
- Retail Success: Expanded into Macy’s NY, Anthropologie, and Petco Boutique, bringing sustainable pet fashion to a broader audience.
- Sustainable Manufacturing: Maintained 100% U.S. based production, reducing our carbon footprint while supporting local businesses.
- Market Capture: Established a premium, eco-conscious niche in the $43 billion+ pet industry.
- Successful Exit: Led to a successful acquisition, proving that sustainability and style could go hand in hand.
Product Showcase
Accessories
Press & Achievements
2010
Superzoo
Las Vegas, NV - Exhibitor
Showcased our eco-conscious pet apparel and accessories at one of North America’s largest pet industry trade shows, connecting with top retailers and expanding From Scratch’s reach in the sustainable pet market.
Expanded into Major Retail
Featured in Macy’s New York, Anthropologie, and Petco Boutique, bringing eco-conscious pet fashion to a wider audience.
2009
Global Pet Expo
Orlando, FL - Exhibitor
From Scratch was awarded Best New Boutique Product for our eco-friendly dog tees, made from recycled plastic water bottles, recognized for both design and innovation.
Modern Dog Magazine: Winter 2009
Featured our collegiate pompom dog scarf for its cozy, playful design in a style-focused editorial by Modern Dog Magazine.
2008
Modern Dog Magazine: Fall 2008
Our Eco-Dog Tees, made from recycled plastic bottles, were featured in the Green Scene product spotlight, highlighting sustainable style for pets.
2007
Modern Dog Magazine: Winter 2007
Our Dog Park Tote made the Ultimate Gift Guide, Modern Dog’s roundup of must-have picks for stylish pups (and their humans).
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